GTM4WP - Google Tag Manager for WordPress vs TrackShip for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | TrackShip for WooCommerce v2.0.8 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 6,000+ |
| Last updated | October 12, 2026 | September 21, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | TrackShip for WooCommerce · TrackShip Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Creates shipments and tracks them for WooCommerce orders; Branded order tracking page via shortcode; Tracking emails and SMS for shipment status changes |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a TrackShip account; shipment data is sent to TrackShip; Free plan has a small shipment allowance; Some features need the paid TrackShip Pro plan |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Creates TrackShip shipments for orders, Receives carrier status updates via webhook, Branded order tracking page via shortcode, Shipment status emails, SMS notifications through Twilio, Late shipment email alerts on a cron schedule, Exception shipment email alerts on a cron schedule, Shipment analytics in WooCommerce reports, Maps shipping providers to carrier slugs, Upgrade to TrackShip Pro notices ($) |
| Integrations | ||
| Marketing | — | Klaviyo |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | TrackShip API, Twilio |
| Requires WordPress | 6.3 | 6.2 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | tracking.zorem.com, api.trackship.com |
| Shortcodes | — | 2 |
| Custom tables | — | 4 |