GTM4WP - Google Tag Manager for WordPress vs Variation Swatches for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Variation Swatches for WooCommerce v1.0.14 · checked 23 Oct 2026 Free · ★ 4.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 200,000+ |
| Last updated | October 12, 2026 | August 26, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Variation Swatches for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Colour, image and label swatches per attribute; Swatches on shop and product pages, with a settings page; No coding needed; built-in Astra and CartFlows compatibility |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Only the swatch types listed in the code: label, colour and image; Other themes may need extra CSS; Adds script and style to front-end WooCommerce pages |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Label, colour and image swatch types per attribute, Swatches on shop and archive pages, Swatches replace variation dropdowns on product pages, Tooltips on swatches, AJAX add to cart from shop pages, Swatches in the layered navigation filter, Settings page under WooCommerce |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | CartFlows Pro |
| Other | — | Astra |
| Requires WordPress | 6.3 | 5.4 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |