GTM4WP - Google Tag Manager for WordPress vs Vogue
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Vogue v1.4.77 · checked 23 Oct 2026 Free · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 4,000+ |
| Last updated | October 12, 2026 | January 14, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Vogue · Vogue Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Four header layouts and several footer and blog layouts in the free theme; Colour, font and layout settings managed in the Customizer; WooCommerce styling and common page builder support |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Many advanced layout options are described as Vogue Premium extras; Loads Google Fonts from Google by default unless the option is switched off |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Four header layouts, Standard and social footer layouts, Blog layout selector, Google Fonts toggle and font picker, Widget title tag setting for SEO, WooCommerce stylesheet when WooCommerce is active, Shortcode slider (Premium) ($), Premium extras: loader, blog grid, extra footer and header options ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Google Fonts |
| Requires WordPress | 6.3 | 4.7 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.9 |
| Phones home | No | No |
| External services | www.googletagmanager.com | fonts.googleapis.com |