GTM4WP - Google Tag Manager for WordPress vs Product Customer List for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Product Customer List for WooCommerce v3.1.11 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 9,000+ |
| Last updated | October 12, 2026 | May 24, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Product Customer List for WooCommerce · Product Customer List for WooCommerce Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Buyer list on the product edit screen and as a shortcode; CSV, Excel and PDF export, print and copy; Emails all or selected buyers from the list |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Some shortcode attributes need the Premium plan; Built on the Freemius SDK, which asks about sharing data at activation; Shows buyer personal data, so access needs care |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Customer list on the product edit screen, Front-end customer_list shortcode, CSV, Excel and PDF export options, Email all customers for a product, Print and copy the list, Premium-only shortcode attributes ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Freemius |
| Requires WordPress | 6.3 | 5.0 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | api.freemius.com |
| Shortcodes | — | 1 |