GTM4WP - Google Tag Manager for WordPress vs Multi-Carrier ShipStation Shipping for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Multi-Carrier ShipStation Shipping for WooCommerce v1.4.19 · checked 23 Oct 2026 Free + paid · ★ 3.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 800+ |
| Last updated | October 12, 2026 | July 4, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Multi-Carrier ShipStation Shipping for WooCommerce · Multi-Carrier ShipStation Shipping PRO ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Live ShipStation carrier rates at checkout; Insurance and signature options from the rate request; Rates are cached per request to limit API calls |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a ShipStation account and API key; Advanced box settings are in the PRO version; Checkout rates depend on the ShipStation API |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Live ShipStation carrier rates at cart and checkout, Insurance option in rate requests, Signature option in rate requests, Rate cache keyed on the request, Custom items for parcel content, Box max weight and outer dimension settings ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | ShipStation, WordPress plugin directory API |
| Requires WordPress | 6.3 | 5.6 |
| Requires PHP | 8.0 | 7.3 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | ssapi.shipstation.com, api.wordpress.org |