GTM4WP - Google Tag Manager for WordPress vs Advanced Shipment Tracking for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Advanced Shipment Tracking for WooCommerce v4.0.5 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 70,000+ |
| Last updated | October 12, 2026 | October 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Advanced Shipment Tracking for WooCommerce · Advanced Shipment Tracking PRO ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Tracking numbers shown in customer accounts and order emails; Carrier list maintained from the TrackShip service; Settings page for tracking providers |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Automatic imports from shipping services are PRO-only; Carrier list depends on a remote service; Usage tracking sends data only after an explicit opt-in |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Tracking numbers on orders, Carrier list from TrackShip, Tracking settings page, Customiser page, Shipping service integrations (PRO) ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | TrackShip API, ShipStation ($), FedEx ($), QuickBooks ($) |
| Requires WordPress | 6.3 | 5.3 |
| Requires PHP | 8.0 | 7.2 |
| Tested up to | 7.1 | 7.1.3 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | tracking.zorem.com, api.trackship.com |