GTM4WP - Google Tag Manager for WordPress vs Cart Abandonment Recovery for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Cart Abandonment Recovery for WooCommerce v2.2.1 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 300,000+ |
| Last updated | October 12, 2026 | October 16, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Cart Abandonment Recovery for WooCommerce · Cart Abandonment Recovery for WooCommerce Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Scheduled recovery email sequence with restore links; Auto-generated coupon codes in recovery emails; GDPR consent option on checkout and order and recovery reports |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Product-level reports, email tracking, rules and SMS need Pro; Recovery emails depend on WP-Cron or Action Scheduler running; Pro features are gated behind a licence key |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Checkout email capture and abandoned cart tracking, Scheduled recovery email sequence, One-click cart restore link, Auto-generated recovery coupon codes, GDPR consent checkbox for cart tracking, Abandoned and recovered order reports, Out-of-stock notifications for customers, Weekly summary report email to the store admin, Pro add-on licence activation ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | OttoKit |
| Requires WordPress | 6.3 | 5.4 |
| Requires PHP | 8.0 | 7.2 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | webhook.ottokit.com, app.suretriggers.com |