GTM4WP - Google Tag Manager for WordPress vs Woo Custom Emails Per Product
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Woo Custom Emails Per Product v2.2.9 · checked 23 Oct 2026 Free Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Woo Custom Emails Per Product |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Assign a custom message to each product; Choose the order status email and position for each message; Duplicate messages are shown once per email |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Header lists WooCommerce 5.2.2 as last tested; Works only with the classic WooCommerce email templates; Readme tested up to WordPress 5.7.1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Library of reusable custom email messages, Per-product tab to choose messages, Pick the processing, on-hold or completed email, Choose the position inside the order email, Show a duplicate message only once per email |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.4 |
| Requires PHP | 8.0 | 7.2 |
| Tested up to | 7.1 | 5.7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |