GTM4WP - Google Tag Manager for WordPress vs Discount Rules PRO 2.0
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Discount Rules PRO 2.0 v2.6.18 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Discount Rules PRO 2.0 ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Buy-one-get-one and buy-X-get-Y rules; Conditions on user role, shipping zip, order date and purchase history; Free shipping and set-price discount rules |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs the core Discount Rules plugin installed; Licence key required and checked against the vendor; Updates are delivered from the vendor, not WordPress.org |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Buy one get one rule ($), Buy X get Y rule ($), Set price discount rule ($), Free shipping rule ($), Auto add free products to cart ($), Condition on user role ($), Condition on shipping zip code ($), Condition on order date ($), Condition on past purchases ($), Licence key validation ($), Updates from the vendor update server ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | Discount Rules for WooCommerce ($) |
| Requires WordPress | 6.3 | 6.2 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.wordpress.org, my.flycart.org |