GTM4WP - Google Tag Manager for WordPress vs Ultimate Gift Cards For WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Ultimate Gift Cards For WooCommerce v3.2.12 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 7,000+ |
| Last updated | October 12, 2026 | September 15, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Ultimate Gift Cards For WooCommerce · Gift Cards for WooCommerce Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Gift cards sold as regular WooCommerce products; Balance check by shortcode; REST endpoints to look up, redeem and recharge gift cards |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | REST requests are capped at 20 a day in the free version; Customisable, scheduled, group and QR or barcode cards need Pro; Some options send data to the vendor or third-party APIs |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Gift card settings under the giftcard post type, Gift card balance check shortcode, REST endpoints to redeem and look up gift cards, Daily cap of 20 REST requests in the free version, AI suggested gift card messages, Offline redeem link generator, Premium card templates locked behind Pro ($) |
| Integrations | ||
| CRM | — | HubSpot |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Anthropic Claude API, WP Swings gifting service |
| Requires WordPress | 6.3 | 6.7 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | api.anthropic.com, api.hsforms.com, gifting.wpswings.com |
| Blocks | — | 1 |
| Shortcodes | — | 1 |