GTM4WP - Google Tag Manager for WordPress vs Integration for WooCommerce and MailChimp
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Integration for WooCommerce and MailChimp v1.0.6 · checked 23 Oct 2026 Free + paid · ★ 5.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 100+ |
| Last updated | October 12, 2026 | September 6, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Integration for WooCommerce and MailChimp · Integration for WooCommerce and MailChimp (Premium) ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Subscribe customers to a MailChimp list from orders; Field mapping between WooCommerce data and MailChimp; MailChimp e-commerce order and product records |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Feeds must be set up by hand in the WooCommerce settings; Premium version upgrade notices appear in the admin; Works with MailChimp only, no other email service |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | WooCommerce settings tab for MailChimp feeds, Add or update MailChimp list members, Add notes to MailChimp member records, Map WooCommerce fields to MailChimp fields, Read MailChimp stores and WooCommerce items, Premium version upgrade notices |
| Integrations | ||
| — | Mailchimp | |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 3.8 |
| Requires PHP | 8.0 | 5.3 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.mailchimp.com |