GTM4WP - Google Tag Manager for WordPress vs MailerLite - WooCommerce integration
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | MailerLite - WooCommerce integration v3.1.28 · checked 23 Oct 2026 Free · ★ 2.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 30,000+ |
| Last updated | October 12, 2026 | October 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | MailerLite - WooCommerce integration |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Optional subscribe checkbox at checkout; Sends orders and customers to MailerLite groups; Cart tracking for abandoned-cart emails |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a MailerLite account and API key; Campaign ROI needs WooCommerce REST keys; Data is sent to MailerLite, so it must be covered by your privacy notice |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Subscribe checkbox at checkout, Send order data to MailerLite, Cart tracking for abandoned-cart automations, Product sync and product ignore flags, Subscribe pop-up setting, Language detection through Polylang |
| Integrations | ||
| — | MailerLite | |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Polylang |
| Requires WordPress | 6.3 | 3.0.1 |
| Requires PHP | 8.0 | 7.2.5 |
| Tested up to | 7.1 | 6.8.2 |
| Phones home | No | No |
| External services | www.googletagmanager.com | connect.mailerlite.com, api.mailerlite.com |
| Custom tables | — | 2 |