GTM4WP - Google Tag Manager for WordPress vs Backend Payments for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Backend Payments for WooCommerce v2.8.11 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 800+ |
| Last updated | October 12, 2026 | August 20, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Backend Payments for WooCommerce · Backend Payments for WooCommerce Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Card payments from the Edit Order screen; Works with Stripe, Authorize.net and eWAY; Partial and multiple payments per order |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Looking for new maintainers according to the readme; Needs a separate account with each payment gateway; Pro upgrade panel is present but its URL is empty in this code |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Payment box on the Edit Order screen, Process payments from the admin, Autofill the unpaid order balance, Stripe card payments, Authorize.net card payments, eWAY card payments, Pro edition detection and upgrade notice ($) |
| Integrations | ||
| Payment | — | Stripe, Authorize.net, eWAY |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 4.7 |
| Requires PHP | 8.0 | 5.6 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.authorize.net, apitest.authorize.net, api.sandbox.ewaypayments.com, api.ewaypayments.com, api.stripe.com |