GTM4WP - Google Tag Manager for WordPress vs Advanced Order Export For WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Advanced Order Export For WooCommerce v4.1.4 · checked 23 Oct 2026 Free + paid · ★ 5.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 100,000+ |
| Last updated | October 12, 2026 | October 19, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Advanced Order Export For WooCommerce · Advanced Order Export For WooCommerce Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Exports to Excel, CSV, XML, JSON, PDF, HTML and TSV; Choose fields, labels and column order; Export from the orders list as a bulk action |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Scheduled and automated export are described for the Pro version; Large catalogues and custom fields make setup more involved; Excel export can fetch remote image URLs from cells |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Export Orders screen under WooCommerce, Export as a bulk action on the orders list, Excel export, CSV export, XML and JSON export, PDF, HTML and TSV export |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 4.7 |
| Requires PHP | 8.0 | 7.4.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |