GTM4WP - Google Tag Manager for WordPress vs WooCommerce.com Update Manager
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce.com Update Manager v1.0.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce.com Update Manager ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Delivers updates for Woo.com extensions from the subscription account; Withholds update packages when a subscription has expired; Clears WordPress update caches on activation and deactivation |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Only useful with an active Woo.com subscription; Relies on the WooCommerce.com helper data for subscription checks; Its own code has no settings screen |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Updates for Woo.com subscription extensions ($), Withholds packages for expired subscriptions ($), Clears update transients on activation and deactivation |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | WooCommerce.com Helper (WC_Helper) ($) |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 7.3 |
| Tested up to | 7.1 | 6.5 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |