GTM4WP - Google Tag Manager for WordPress vs WooCommerce Advanced Notifications
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Advanced Notifications v1.7.2 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Advanced Notifications ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Order, stock, backorder and refund emails to any address; Per-product notification settings; Plain text or HTML emails, with optional prices and totals |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs WooCommerce; it is not a standalone plugin; Each recipient and trigger is set up by hand; Sold as a marketplace extension; the code has no free edition |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Emails on order status changes ($), Low stock, out of stock and backorder emails ($), Full and partial refund emails ($), Per-product notification settings ($), Recipient list under WooCommerce Notifications ($), Plain text and price or total options ($), Sent count per notification ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 7.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |
| Custom tables | — | 2 |