GTM4WP - Google Tag Manager for WordPress vs Advanced Shipping Packages for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Advanced Shipping Packages for WooCommerce v1.2.3.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Advanced Shipping Packages for WooCommerce ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Splits a cart into packages from product and cart rules; Per-package shipping method allow and exclude lists; Shows package totals on orders |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Rules must be built by hand in the shipping settings; Paid Woo.com extension; the code has no free edition; Depends on how WooCommerce shipping methods are set up |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Splits the cart into shipping packages ($), Package rules: subtotal, weight, category, postcode, stock and more ($), Allowed or excluded shipping methods per package ($), Package names shown at cart and checkout ($), Package totals on order screens ($), Packages managed under WooCommerce shipping settings ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | — |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | — |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |