GTM4WP - Google Tag Manager for WordPress vs WooCommerce Composite Products
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Composite Products v11.1.2 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Composite Products ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Kits built from component groups with step-by-step selection; Simple, variable, downloadable and bundle products can be components; Scenarios and per-component discounts for more complex pricing |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Paid WooCommerce.com extension, not free; Needs WooCommerce 10.6 or newer; Many settings, so setup takes time for simple bundles |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Composite product type ($), Components and step-by-step selection ($), Scenarios that change the options on offer ($), Per-component discounts ($), Stock checks across components ($), Coupon handling for kits ($), Reorder support for kits ($), Configuration summary block ($), Order lookup table for analytics ($) |
| Integrations | ||
| Payment | — | PayPal Express Checkout ($), Stripe ($) |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | Divi ($) |
| Other | — | ShipStation ($), Zapier ($) |
| Requires WordPress | 6.3 | 6.8 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | — |
| Blocks | — | 1 |
| Custom tables | — | 1 |