GTM4WP - Google Tag Manager for WordPress vs Conversion Tracking for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Conversion Tracking for WooCommerce v2.1.6 · checked 23 Oct 2026 Free + paid · ★ 3.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 20,000+ |
| Last updated | October 12, 2026 | October 6, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Conversion Tracking for WooCommerce · Conversion Tracking for WooCommerce Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Sends cart, checkout and purchase events to several ad platforms; Settings page for each tracking ID, no theme edits needed; Custom code box for other tracking services |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Pro features are advertised in the admin, not included here; Each integration needs its own ID typed into settings; Ad pixels load third-party scripts on store pages |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Google Analytics 4 events, Google Ads tag and conversions, Meta (Facebook) pixel events, X (Twitter) universal tag, Custom tracking code box, Cart, checkout and purchase event dispatch, Conversion Tracking settings page |
| Integrations | ||
| Marketing | — | Google Ads, Meta Pixel, X (Twitter) Universal Tag |
| Analytics | Google Tag Manager | Google Analytics 4 |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.4 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | icanhazip.com, www.googletagmanager.com, connect.facebook.net, static.ads-twitter.com, api.appsero.com |