GTM4WP - Google Tag Manager for WordPress vs WooCommerce Gift Cards
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Gift Cards v2.7.2 · checked 23 Oct 2026 Free Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Gift Cards |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Unique code per gift card, emailed to the recipient automatically; Codes can be applied at checkout or stored in the customer account; Activity log, CSV import and refunds back to a gift card code |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Digital gift cards only; Requires WooCommerce 8.2 or newer; Card data lives in three custom database tables |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Gift card product type for simple and variable products, Apply gift card codes to the cart and checkout, Gift cards shown in the customer My Account area, Gift card emails sent to the recipient, CSV import of gift cards from the admin, Refunds credited back to a gift card code, Admin activity log of gift card use, Block cart and checkout support through the Store API |
| Integrations | ||
| Payment | — | Stripe, PayPal Payments |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | Elementor |
| Other | — | WooCommerce AvaTax |
| Requires WordPress | 6.3 | 6.2 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.9 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | — |
| Custom tables | — | 3 |