GTM4WP - Google Tag Manager for WordPress vs Pixel Manager for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Pixel Manager for WooCommerce v1.71.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 40,000+ |
| Last updated | October 12, 2026 | October 20, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Pixel Manager for WooCommerce · Pixel Manager for WooCommerce Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Tracks purchases and funnel events for several ad platforms at once; Google Consent Mode settings included; Configured from the admin with no tag code to write |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Some options, including server-side events, need the paid Pro version; Browser pixels are exposed to ad blockers and consent tools; Licensing runs through the Freemius SDK |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Meta (Facebook) pixel events, TikTok pixel events, Pinterest tag events, OpenAI ads pixel for ChatGPT ads, Google Consent Mode settings, Google tag proxy for first-party loading, Server-side event processing ($) |
| Integrations | ||
| Marketing | — | OpenAI |
| Analytics | Google Tag Manager | Google Tag Manager |
| Social | — | Meta Pixel, TikTok, Pinterest |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.2 |
| Requires PHP | 8.0 | 7.3 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | pmw.sweetcode.com, www.googletagmanager.com, www.cloudflare.com, www.google-analytics.com, graph.facebook.com, connect.facebook.net |
| Shortcodes | — | 2 |