GTM4WP - Google Tag Manager for WordPress vs WooCommerce Google Analytics Pro
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Google Analytics Pro v2.2.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Google Analytics Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Sends e-commerce events to GA4 with revenue options; Can exclude admins and chosen user roles from tracking; Consent mode defaults and user ID tracking included |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Google account authorisation before events are sent; Paid product, overlapping with the free Google Analytics for WooCommerce plugin; Setup spans the WooCommerce settings page and Google Analytics |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Server-side events through the Google Analytics Collect API ($), E-commerce event tracking ($), Email event tracking ($), Optional user ID tracking ($), Option to include tax and shipping in revenue ($), Exclude admins and chosen user roles from tracking ($), Google Consent Mode default settings ($), utm_nooverride added to return URLs for Google Ads referrals ($) |
| Integrations | ||
| Analytics | Google Tag Manager | Google Analytics ($) |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 5.6 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.wordpress.org |