GTM4WP - Google Tag Manager for WordPress vs WooCommerce Legacy REST API
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Legacy REST API v1.0.6 · checked 23 Oct 2026 Free · ★ 1.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 400,000+ |
| Last updated | October 12, 2026 | October 14, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Legacy REST API |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Keeps older REST integrations working after WooCommerce 9.0; Does nothing on WooCommerce 8.9 and older; Free and maintained by WooCommerce |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Not compatible with High-Performance Order Storage; Shows a HPOS incompatibility warning in admin; Legacy endpoints are a migration stopgap, not a long-term API |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Legacy wc/v1, wc/v2 and wc/v3 REST namespaces, Legacy ?wc-api request endpoint, Legacy v1 API authentication, Legacy coupons controller, Admin notice when HPOS and the legacy API are both active |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.2 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 9.5 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |