GTM4WP - Google Tag Manager for WordPress vs WooCommerce Memberships
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Memberships v1.30.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Memberships ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Restrict posts, pages and products by membership plan; Immediate or delayed access per plan rule; Import and export of memberships from admin |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Paid extension sold separately from WooCommerce core; Integrations such as LearnDash and Subscriptions add extra rules to manage |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Membership plans as a custom post type ($), Restrict posts, pages and products to members ($), Immediate or delayed access per plan rule ($), Per-customer membership records and status ($), Import and export of memberships ($), Membership profile fields in admin ($), Free trial handling for membership subscriptions ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | bbPress ($), LearnDash ($), Elementor ($), WooCommerce Subscriptions ($) |
| Requires WordPress | 6.3 | 5.6 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1.3 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.wordpress.org |