GTM4WP - Google Tag Manager for WordPress vs WooCommerce Mixpanel
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Mixpanel v1.20.2 · checked 23 Oct 2026 Free Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Mixpanel |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Set up from the WooCommerce settings with a project token; Records logins and completed purchases; Adds WooCommerce Subscriptions events when that plugin is active |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Sends customer activity to a third-party analytics service; No events are sent until a Mixpanel project token is entered |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Mixpanel project token in WooCommerce settings, Mixpanel JavaScript on store pages, Logged-in user events, Completed purchase events, WooCommerce Subscriptions events, Server-side calls to the Mixpanel HTTP API |
| Integrations | ||
| Analytics | Google Tag Manager | Mixpanel |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | WooCommerce Subscriptions |
| Requires WordPress | 6.3 | 5.6 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.wordpress.org, api.mixpanel.com |