GTM4WP - Google Tag Manager for WordPress vs Notivo Notification for WooCommerce (formerly WooCommerce Notification)
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Notivo Notification for WooCommerce (formerly WooCommerce Notification) v1.4.3 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 5,000+ |
| Last updated | October 12, 2026 | September 25, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Notivo Notification for WooCommerce · Notivo Notification for WooCommerce Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Popups built from recent WooCommerce orders; Product and category selection for the popups; Reports and status pages in the admin |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Free version limits selection to 2 products or categories; A Premium version is promoted in the admin; The support tab fetches plugin data from wordpress.org |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Recent order popups on the storefront, Product search for choosing popup items, Two product or category selection limit in the free version, Notification report screen, System status screen, Polylang language detection for popups |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Polylang |
| Requires WordPress | 6.3 | 5.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.wordpress.org |