GTM4WP - Google Tag Manager for WordPress vs WooCommerce Shipping
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Shipping v2.4.3 · checked 23 Oct 2026 Free · ★ 2.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 70,000+ |
| Last updated | October 12, 2026 | October 14, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Shipping |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Print labels without separate carrier accounts; Compare live label rates across carriers; Optional address verification at checkout |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Store must ship from a supported US territory in USD; Needs a WooCommerce.com or WordPress.com connection |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Purchase shipping labels from orders, Compare live label rates, Address normalisation and verification, Checkout shipping rates service, Store and update order shipment records, Shipment tracking numbers and carrier tracking URLs, Custom package definitions, Batch label purchase |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | FedEx, USPS, UPS |
| Requires WordPress | 6.3 | 7.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | api.woocommerce.com, public-api.wordpress.com, jetpack.wordpress.com |