GTM4WP - Google Tag Manager for WordPress vs ShipStation for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | ShipStation for WooCommerce v5.4.0 · checked 23 Oct 2026 Free · ★ 3.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 40,000+ |
| Last updated | October 12, 2026 | October 14, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | ShipStation for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Orders exported to ShipStation for labels; Inventory data exposed through a REST endpoint |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a ShipStation account to be useful; Requires ShipStation connection setup on both sides |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Export orders to ShipStation, Inventory REST endpoint, Authentication controller for the ShipStation connection, Keep the customer's chosen shipping rate |
| Integrations | ||
| Payment | — | PayPal Payments |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | ShipStation |
| Requires WordPress | 6.3 | 7.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | public-api.wordpress.com, jetpack.wordpress.com |