GTM4WP - Google Tag Manager for WordPress vs WooCommerce Smart Coupons
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WooCommerce Smart Coupons v9.83.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Smart Coupons ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Gift certificates and store credit in one plugin; Bulk coupon import and rule-based coupons |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Large rule set needs careful testing; Some features depend on other gateways or plugins |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Customer store credit balance, Sell credit and gift cards, Bulk coupon import, Coupon rules by user role, location, quantity and more, Coupon and gift card Gutenberg blocks |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Polylang, WPML |
| Requires WordPress | 6.3 | 4.4 |
| Requires PHP | 8.0 | 5.6 |
| Tested up to | 7.1 | 7.1.3 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |
| Blocks | — | 3 |
| Shortcodes | — | 5 |
| Custom tables | — | 2 |