GTM4WP - Google Tag Manager for WordPress vs Square for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Square for WooCommerce v5.5.2 · checked 23 Oct 2026 Free · ★ 2.1/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 80,000+ |
| Last updated | October 12, 2026 | October 15, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Square |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Card and digital wallet payments through Square; Product and inventory sync with Square POS |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires a Square account and connection; Background sync can lag behind live stock changes |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Square payment gateway, Product and inventory sync with Square, Order handling for Square payments, Digital wallet payments, Import products from Square |
| Integrations | ||
| Payment | — | Square |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.9 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.woocommerce.com, connect.squareup.com, connect.squareupsandbox.com |
| Custom tables | — | 1 |