GTM4WP - Google Tag Manager for WordPress vs Store Credit for WooCommerce
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Store Credit for WooCommerce v5.1.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Store Credit for WooCommerce ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Store credit balances tied to customer accounts; Credit usable at checkout |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Credit only works for customers with accounts; Commercial product with no free edition |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Customer store credit balance ($), Avalara tax integration ($), Plugin framework with milestone and upsell hooks ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Avalara ($) |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.9 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | — |