GTM4WP - Google Tag Manager for WordPress vs Store Toolkit for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Store Toolkit for WooCommerce v2.4.5 · checked 23 Oct 2026 Free · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 8,000+ |
| Last updated | October 12, 2026 | July 6, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Store Toolkit for WooCommerce |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Many small WooCommerce fixes in one plugin; Admin tools and settings in one screen |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Broad feature set can be hard to audit; Some tools change store data when run |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Store Toolkit admin menu, Quick enhancements tab, Install recommended plugins on request, Related orders meta box |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | WordPress.org plugin directory |
| Requires WordPress | 6.3 | 5.4 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 6.8.3 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |
| Blocks | — | 1 |