GTM4WP - Google Tag Manager for WordPress vs WordPress Simple PayPal Shopping Cart
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WordPress Simple PayPal Shopping Cart v5.3.3 · checked 23 Oct 2026 Free · ★ 4.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 10,000+ |
| Last updated | October 12, 2026 | October 13, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Simple Shopping Cart |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Add-to-cart buttons through shortcodes; PayPal and Stripe checkout in the free code; Coupon discounts and an orders list in the admin |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Not a full store system; Extra features are separate add-ons; Payment gateways need your own PayPal or Stripe account |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Add to cart button shortcode, PayPal checkout, Stripe checkout, Manual checkout, Coupon discounts, Orders list in the admin |
| Integrations | ||
| Payment | — | PayPal, Stripe |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | www.paypal.com, www.sandbox.paypal.com, api.stripe.com |
| Shortcodes | — | 13 |