GTM4WP - Google Tag Manager for WordPress vs WP Affiliate Manager
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WP Affiliate Manager v2.9.56 · checked 23 Oct 2026 Free + paid · ★ 4.1/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 8,000+ |
| Last updated | October 12, 2026 | October 13, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | WP Affiliate Manager |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Affiliate sign-up, login and dashboard pages via shortcodes; Tracks commissions from WooCommerce and Easy Digital Downloads orders; PayPal mass payment support for paying affiliates |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Some integrations are only offered as separate add-ons; Mailchimp, GetResponse and AWeber are listed only as add-on links |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Affiliate registration, login and home pages, Visit and click tracking with tracking tokens, Commission calculation on sales, PayPal mass payment for affiliate payouts, Custom affiliate input shortcode |
| Integrations | ||
| Payment | — | PayPal |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce, Easy Digital Downloads |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Requires WordPress | 6.3 | 6.5 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |
| Shortcodes | — | 4 |