GTM4WP - Google Tag Manager for WordPress vs WP EasyCart
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WP EasyCart v6.0.5 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 3,000+ |
| Last updated | October 12, 2026 | October 19, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | WP EasyCart · WP EasyCart Pro ($) · WP EasyCart Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Complete store: products, cart, checkout, orders and accounts; Stripe, Square and PayPal take payments in the free edition; Checkout protection against bots, on by default; Elementor widgets and shortcodes for product display |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Free plan takes a 2% fee on Stripe, Square and PayPal sales (per readme); One-page checkout, live shipping and more gateways are Pro only |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Product and cart shortcodes, Orders admin screen, Checkout protection against bots, Elementor widgets for products, Pro and Premium feature gate ($) |
| Integrations | ||
| Payment | — | Stripe, PayPal, Square |
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | Contact Form 7, Polylang, WPML | Elementor |
| Other | — | Google reCAPTCHA, Google Maps Geocoding |
| Requires WordPress | 6.3 | 6.5 |
| Requires PHP | 8.0 | 7.3 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.googletagmanager.com | ws.netcash.co.za, maps.googleapis.com, api.stripe.com, connect.wpeasycart.com, www.google.com |
| Shortcodes | — | 39 |