GTM4WP - Google Tag Manager for WordPress vs WP All Import - User Import Add-On Pro
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WP All Import - User Import Add-On Pro v1.1.10 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WP All Import - User Import Add-On Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Imports users and user metadata through the WP All Import mapping screens; Can import WooCommerce customers with billing and shipping fields; Option to suppress password and new-user emails during an import |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires WP All Import to be installed; Updates need a vendor licence key; Only useful for bulk user or customer imports |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Import users and user metadata ($), WooCommerce customer import with billing and shipping fields ($), Suppress password and new-user notification emails during import ($), Choose which shipping fields update on re-import ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | WP All Import ($), Advanced Custom Fields ($) |
| Requires WordPress | 6.3 | — |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | — |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |