GTM4WP - Google Tag Manager for WordPress vs WP All Import - WooCommerce Import Add-On Pro
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | WP All Import - WooCommerce Import Add-On Pro v4.0.6 · checked 23 Oct 2026 Paid Visit Details |
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| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | WooCommerce Import Add-On (free edition) · WP All Import - WooCommerce Import Add-On Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Imports simple, variable, grouped and external WooCommerce products; Imports orders with items, addresses, refunds and notes; Field screens follow the WooCommerce product editor layout |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires WP All Import and WooCommerce; Updates need a vendor licence key; Free edition does not include variable, grouped or affiliate products |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Variable product and variation import ($), Grouped product import ($), WooCommerce order import with items, addresses, refunds and notes ($), Simple and variable subscription product import ($), WooCommerce Wholesale Pricing field on variations ($), Shipping zone and method import on orders ($), Sync ACF fields from the first variation to the parent ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | WooCommerce Subscriptions ($), WooCommerce Wholesale Pricing ($), Advanced Custom Fields ($), WP All Import ($) |
| Requires WordPress | 6.3 | — |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | — |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |