GTM4WP - Google Tag Manager for WordPress vs Order Import Export for WooCommerce Add-on
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Order Import Export for WooCommerce Add-on v1.2.7 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Order Import Export for WooCommerce Add-on ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Order import and export from the order list; Subscription order support; Plugs into the existing WebToffee import and export screens |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs the base WebToffee Import Export plugin installed; Needs a WebToffee licence key; Only useful for stores that move order data |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Order import and export ($), Subscription order import and export ($), Registers with the WebToffee licence manager ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Import Export for WooCommerce (WebToffee) |
| Requires WordPress | 6.3 | 3.0.1 |
| Requires PHP | 8.0 | 5.6 |
| Tested up to | 7.1 | 6.6.2 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |