GTM4WP - Google Tag Manager for WordPress vs Product Import Export for WooCommerce Add-on
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Product Import Export for WooCommerce Add-on v1.2.8 · checked 23 Oct 2026 Paid Visit Details |
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| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Product Import Export for WooCommerce Add-on ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Product categories, tags and reviews import and export; Optional AI rewrite of descriptions during import; Plugs into the WebToffee import and export screens |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs the base WebToffee Import Export plugin installed; AI rewrite sends product text to OpenAI and needs an API key; Needs a WebToffee licence key |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Product categories, tags and reviews import and export ($), OpenAI description rewrite during product import ($), Registers with the WebToffee licence manager ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Import Export for WooCommerce (WebToffee) |
| Other | — | OpenAI ($) |
| Requires WordPress | 6.3 | 3.0.1 |
| Requires PHP | 8.0 | 5.6 |
| Tested up to | 7.1 | 6.6.2 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.openai.com |