GTM4WP - Google Tag Manager for WordPress vs Smart Coupons for WooCommerce Pro
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Smart Coupons for WooCommerce Pro v3.7.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | Smart Coupons for WooCommerce Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Automatic coupons, store credit and buy-one-get-one offers; Gift coupons and giveaway products; Shortcodes and Gutenberg blocks to show coupons |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Paid licence required; Coupon rules can interact with other discount plugins; Adds many options that need testing before launch |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Store credit for customers ($), Buy-one-get-one and giveaway products ($), Coupon restriction rules ($), wt-smart-coupon shortcode for showing coupons ($), Gutenberg blocks for coupons and store credit ($), WebToffee licence manager ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | WPML, Polylang |
| Other | — | Easy Digital Downloads licence updater ($) |
| Requires WordPress | 6.3 | 5.3 |
| Requires PHP | 8.0 | 5.6 |
| Tested up to | 7.1 | 6.9 |
| Phones home | No | No |
| External services | www.googletagmanager.com | licensing.webtoffee.com |
| Blocks | — | 6 |
| Shortcodes | — | 4 |