GTM4WP - Google Tag Manager for WordPress vs YITH WooCommerce Added to Cart Popup Premium
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | YITH WooCommerce Added to Cart Popup Premium v2.42.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | YITH WooCommerce Added to Cart Popup Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Popup cart with related and frequently bought together offers; Shoppers can edit or remove cart items inside the popup; Products can be excluded from the popup; Optional mini cart and Request a Quote integration |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires a paid YITH licence and WooCommerce; Contacts YITH licence and support servers; Only a paid edition is in this package |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Popup cart shown after add to cart ($), Related products inside the popup ($), Frequently bought together offer in the popup ($), Update and remove cart items inside the popup ($), Exclude products from the popup ($), Mini cart in the header ($), Works with the Request a Quote plugin ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | YITH WooCommerce Request A Quote ($), Gravity Forms ($), WPML ($) |
| Requires WordPress | 6.3 | — |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | — |
| Phones home | No | No |
| External services | www.googletagmanager.com | support.yithemes.com, o37n31x524.execute-api.eu-north-1.amazonaws.com, yithemes.com, licence.yithemes.com, casper.yithemes.com |