GTM4WP - Google Tag Manager for WordPress vs YITH WooCommerce Ajax Search Premium
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | YITH WooCommerce Ajax Search Premium v2.18.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | YITH WooCommerce Ajax Search · YITH WooCommerce Ajax Search Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Boost rules to promote chosen products in results; Overlay search layouts with popular searches; Related categories and related posts blocks; Premium product index and REST endpoint |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires a paid YITH licence and WooCommerce; Contacts YITH licence servers for activation and updates |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Boost rules for chosen products in results ($), Overlay search layout ($), Popular searches block ($), Premium search history ($), Premium product search index ($), Premium REST endpoint for search ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | WPML ($) |
| Requires WordPress | 6.3 | 6.6 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 6.8 |
| Phones home | No | No |
| External services | www.googletagmanager.com | support.yithemes.com, o37n31x524.execute-api.eu-north-1.amazonaws.com, yithemes.com, licence.yithemes.com, casper.yithemes.com |
| Blocks | — | 20 |
| Shortcodes | — | 1 |