GTM4WP - Google Tag Manager for WordPress vs YITH WooCommerce Brands Add-On
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | YITH WooCommerce Brands Add-On v2.45.0 · checked 23 Oct 2026 Free + paid · ★ 4.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 8,000+ |
| Last updated | October 12, 2026 | October 6, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | YITH WooCommerce Brands Add-On · YITH WooCommerce Brands Add-On Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Free brand taxonomy for products; Brand shortcodes for pages and products; Elementor widget for product brands; Brand taxonomy is marked for WPML translation |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires WooCommerce; Deactivates itself when the premium version is active; Premium upgrade is promoted in the admin |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Brand taxonomy for products, Brand shortcodes, Elementor product brand widget |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Elementor, WPML |
| Requires WordPress | 6.3 | 6.9 |
| Requires PHP | 8.0 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | support.yithemes.com, yithemes.com |
| Shortcodes | — | 2 |