GTM4WP - Google Tag Manager for WordPress vs YITH WooCommerce Gift Cards
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | YITH WooCommerce Gift Cards v4.38.0 · checked 23 Oct 2026 Free + paid · ★ 3.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 10,000+ |
| Last updated | October 12, 2026 | October 1, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | YITH WooCommerce Gift Cards · YITH WooCommerce Gift Cards Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Gift card product type with set amounts; Cards can be sent to a recipient by email; Gift this product module for regular products; Elementor form widget and TaxJar compatibility |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires WooCommerce; Premium version adds further modules and is promoted in the admin |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Gift card product type, Gift card admin list and editing, Gift card categories, Send a gift card to a recipient by email, Redeem gift cards at checkout, Gift card form and list shortcodes, Gift this product module, Elementor gift card form widget, Privacy data export and erase for gift cards |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | Elementor |
| Other | — | TaxJar |
| Requires WordPress | 6.3 | 6.9 |
| Requires PHP | 8.0 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | yithemes.com, support.yithemes.com |
| Shortcodes | — | 2 |