GTM4WP - Google Tag Manager for WordPress vs YITH WooCommerce Wishlist Premium
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | YITH WooCommerce Wishlist Premium v4.15.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | — |
| Last updated | October 12, 2026 | — |
| Editions | GTM4WP - Google Tag Manager for WordPress | YITH WooCommerce Wishlist Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Several named wishlists per customer; Wishlists can be shared by link; Wishlist emails and promotion emails; Widgets, shortcodes and a REST endpoint |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires a paid YITH licence and WooCommerce; Contacts YITH licence servers for activation and updates; Some display options are only in the newer React templates |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Several named wishlists per customer ($), Share a wishlist with social buttons and links ($), Wishlist emails ($), Scheduled wishlist tasks ($), Add to wishlist button ($), Wishlist widgets ($), Wishlist shortcodes ($), REST endpoint for wishlists ($), Privacy data export and erase for wishlists ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | Contact Form 7, Polylang, WPML | WPML ($), Polylang ($) |
| Requires WordPress | 6.3 | 6.8 |
| Requires PHP | 8.0 | — |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | support.yithemes.com, o37n31x524.execute-api.eu-north-1.amazonaws.com, yithemes.com, licence.yithemes.com, casper.yithemes.com |
| Shortcodes | — | 3 |