GTM4WP - Google Tag Manager for WordPress vs Yotpo Product Reviews
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Yotpo Product Reviews v2.0.0 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 2,000+ |
| Last updated | October 12, 2026 | October 22, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Yotpo Product Reviews |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Syncs products and completed orders to Yotpo in the background; Star ratings, reviews tab and carousel widgets on product pages; Replaces the native WooCommerce review system on product pages |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Requires a Yotpo account and API keys; Review data lives on Yotpo servers, not in your database; Needs WooCommerce and PHP 8.2 or newer |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Background product sync to Yotpo via Action Scheduler, Order sync to Yotpo on fulfilment, status change and refund, Backfill of past orders and daily sweep, Star ratings widget, Reviews tab on product pages, Reviews carousel widget, Q and A widget, Promoted products widget, Turns off native WooCommerce reviews on product pages |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Yotpo |
| Requires WordPress | 6.3 | 6.0 |
| Requires PHP | 8.0 | 8.2 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | api.yotpo.com |