GA Google Analytics vs WP Google Analytics Events
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| Feature | GA Google Analytics v20260810 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | WP Google Analytics Events v2.8.2 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 400,000+ | 5,000+ |
| Last updated | August 10, 2026 | April 2, 2024 |
| Editions | GA Google Analytics · GA Google Analytics Pro ($) | WP Google Analytics Events · WP Google Analytics Events Pro ($) |
| Pros | Simple GA4 tag setup from the settings screen; Option to anonymise visitor IP addresses; Choice of header, footer or admin placement for the tag | Free click and scroll event tracking without writing JavaScript; Event definitions managed in the admin; Google Tag Manager and gtag snippet output; Shortcodes for saved click and scroll events |
| Cons | Rejects Google Tag Manager (GTM-) IDs; Still includes the older Universal Analytics script path; Advanced features are sold in a separate Pro version | Readme states it does not support GA4; Pro upgrade prompts appear in several admin screens; Admin pages load Tailwind CSS from a public CDN |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Google Analytics 4 global site tag, Legacy Universal Analytics script, Anonymise visitor IP addresses, Tag placement in header, footer or admin, Custom code added alongside the tag | Click event definitions, Scroll depth event definitions, Sends events through dataLayer or gtag, Google Tag Manager snippet output, gtag configuration snippet output, Shortcodes for saved click and scroll events, Admin settings pages for events |
| Integrations | ||
| — | Drip sign-up form | |
| Analytics | Google Analytics | Google Analytics (legacy ga.js and gtag), Google Tag Manager |
| Requires WordPress | 4.7 | 3.0 |
| Requires PHP | 5.6.20 | — |
| Tested up to | 7.1 | 6.3.4 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com, www.getdrip.com, cdn.tailwindcss.com, ga-dev-tools.appspot.com |
| Shortcodes | — | 2 |