GA Google Analytics
400,000+ active installs · Rated 4.9/5 · Updated August 10, 2026
A lightweight plugin that adds the Google Analytics 4 tracking code to every page of a WordPress site. Setup involves pasting a measurement ID, with options for IP anonymisation, link attribution, consent signals and placing the code in the header or footer. It suits owners who just want Analytics connected without extra dashboards. The free version covers the essentials, and a paid Pro version adds an opt-out box and multiple tracking codes.
Pros
- Simple GA4 tag setup from the settings screen
- Option to anonymise visitor IP addresses
- Choice of header, footer or admin placement for the tag
Cons
- Rejects Google Tag Manager (GTM-) IDs
- Still includes the older Universal Analytics script path
- Advanced features are sold in a separate Pro version
Topics: Google Analytics plugins
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