ExactMetrics vs GA Google Analytics
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | ExactMetrics v10.3.0 · checked 23 Oct 2026 Free + paid · ★ 2.5/5 Visit Details | GA Google Analytics v20260810 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 200,000+ | 400,000+ |
| Last updated | September 16, 2026 | August 10, 2026 |
| Editions | Google Analytics Dashboard for WP (GADWP) · ExactMetrics Pro ($) | GA Google Analytics · GA Google Analytics Pro ($) |
| Pros | Adds Google Analytics tracking without code; Traffic overview and popular posts in wp-admin; Free core with a guided connect flow | Simple GA4 tag setup from the settings screen; Option to anonymise visitor IP addresses; Choice of header, footer or admin placement for the tag |
| Cons | Reports depend on connecting a Google account through the vendor service; Advanced reporting and ecommerce need the paid Pro version; Admin shows upsell notices for Pro | Rejects Google Tag Manager (GTM-) IDs; Still includes the older Universal Analytics script path; Advanced features are sold in a separate Pro version |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Google Analytics gtag tracking code on the front end, Traffic overview reports in the dashboard, Popular posts widget and list, Report summary emails, Connect flow to link a Google account via the vendor service, Server-side events through the GA4 Measurement Protocol, Detects the Pro version and shows upgrade notices ($) | Google Analytics 4 global site tag, Legacy Universal Analytics script, Anonymise visitor IP addresses, Tag placement in header, footer or admin, Custom code added alongside the tag |
| Integrations | ||
| Analytics | Google Analytics | Google Analytics |
| Other | ExactMetrics connect service, ExactMetrics usage check-in | — |
| Requires WordPress | 5.6.0 | 4.7 |
| Requires PHP | 7.2 | 5.6.20 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | www.exactmetrics.com, www.google.com, exactmetrics.com, analytics.google.com, plugin-cdn.exactmetrics.com, connect.exactmetrics.com, app.exactmetrics.com, cdn.get.exactmetrics-translations.com, miusage.com | — |
| Blocks | 4 | — |
| Shortcodes | 1 | — |