Google for WooCommerce vs Web Stories
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Web Stories v1.42.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 60,000+ |
| Last updated | October 20, 2026 | May 15, 2025 |
| Editions | Google for WooCommerce | Web Stories |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Free and open source (Apache 2.0) from Google; Publishes tap-through, AMP-friendly visual stories; Optional ad, shopping and embed features |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Stories are a separate post type, not ordinary page content; Ad and shopping features need third-party accounts; Opt-in usage tracking exists, off until a user opts in |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Experiments admin page, AMP story player output, Google Ad Manager ads in stories, Google AdSense ads in stories, MGID ad widgets, WooCommerce product lookup for shopping tags, Shopify product lookup, oEmbed embeds in stories, Hotlinked media copied to the media library, Google Fonts for story text |
| Integrations | ||
| Marketing | Google Ads | Google Ad Manager, Google AdSense, MGID |
| Analytics | — | Google Site Kit |
| Social | — | |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce, Shopify |
| Plugins | — | Advanced Custom Fields |
| Requires WordPress | 6.9 | 6.6 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 6.8 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | wp.stories.google, cdn.ampproject.org, fonts.googleapis.com |
| Blocks | — | 1 |